The Weather Channel HQ Branding
The Weather Channel and IBM Watson have engineered a cognitive-powered platform propelling the world forward by empowering individuals and businesses to make better, smarter decisions. Branding the new 92,000 square foot Headquarters in Atlanta to celebrate IBM's spirit of innovation that is empowering communities of users and developers. Features two large-scale artist murals by Brendan Monroe and John Hersey, an interactive lobby wall that visualizes The Weather Channel's API in real-time, private meeting rooms and collaborative spaces. To encourage and inspire employees to be data stewards putting cognitive intelligence to work and invigorating new solutions.
Client: IBM & The Weather Channel
Role: Creative Director, Design
Awards: Communicator Awards, Gold Corporate Identity