Campaign ○ Brand Positioning 

R+Co “Own the Bthroom” R+Collection

R+Co is crafted on the concept of the collective by promoting its revolutionary hairstylists who are revitalizing both the industry and consumers’ lives. R+Co, a one-of-a-kind product experience, both inside the salon and in the bathroom. Connecting and empowering its consumers to venture into life with GOOD HAIR. Tasked with creating a concept, strategy on how to transform the hair product line into lifestyle brand including apparel, housewares and wellness products for the GOOD LIFE to match GOOD HAIR.

Date: 2018
Client: R+Co® Haircare

Roles: Creative Director, Strategy, Copywriting, Graphic Designer, Market Research

Tools: Keynote, Photoshop