Great products go beyond UI—they start with understanding. I partner with teams to bridge assumptions and uncover insights through research, workshops, and design thinking. Less risk. Strategic clarity. Products that scale.
IBM Events
Seamless Digital-Physical Event Experience
Syniverse
Portal Ecosystem for a Telecom Leader
When they say, “This feels clunky” or “I can’t find what I need,” I don’t just fix the surface. I diagnose the root cause: What’s slowing them down? Where’s the friction? What do they actually need—even if they can’t articulate it yet.
Who I Am
Based in Monterey, CA, I’m a Product Designer with 8+ years leading cross-functional teams to solve complex UX challenges for SaaS and enterprise products. My journey began in fine arts and art direction—working with brands like Nike, Levi’s, and Urban Outfitters—where I honed a storyteller’s instinct for distilling big ideas into intuitive, emotionally resonant experiences.
Today, I bring that same focus on narrative and craft to product design. For me, great UX isn’t just functional—it’s a story told through every interaction, allowing the user to focus on thier work with small delights. I also breaking down silos because, like the X-Men or the Avengers, the best solutions come from diverse perspectives working together to tackle shared challenges—driving adoption, engagement, and retention.